At Z2M4, we specialize in value based marketing for high technology companies.
Our emphasis on value is motivated by the following issues with marketing in many technology companies:
- Humdrum, feature-oriented, speeds-and-feeds product messaging or uncorroborated benefit-oriented messaging
- Cost-plus or competition based pricing that (routinely) leaves money on the table
- Market segmentation that glosses over key differences in customer requirements and willingness-to-pay
Our value is delivered through three service areas: